Looking for a player-coach for a market leader that is venture backed and is expanding into the U.S. market with a proven technology that has over 10 years of R&D. Desired areas of functional expertise:
Preferred Industry Experience.
Desired industry experience would help grasp the value that Behavioral Biometrics delivers to the digital transformation initiatives that must establish a good balance between digital experience an improved online continuous authentication.
Digital Fraud Detection
B2B Sales Experience
Solution Selling and Marketing
What you’ll do
Messaging and positioning: Develop and articulate compelling value propositions that are clear, differentiated and defensible.
Team Leadership: Lead by example and inspire the marketing team and others across the company.
Customer segmentation and research: understand the customer buying process in each category to properly target and maximize the impact of marketing efforts.
Partner Ecosystem expansion and positioning: work with technology partners in the ecosystem to create the integration and GTM synergies that can expand our growth rate, and increase relevance in our customer environments, and provide competitive advantages.
Competition: Understand our markets and top competitors in order to deliver compelling messages that effectively position our offerings to win.
Partner closely with the industry experts and Analyst and PR teams to ensure effective thought leadership and ongoing relevance in the market; be a spokesperson for the media.
Lead, coordinate, and work across the executive leadership team to execute product launches that highlight our innovations and drive demand.
Sales Enablement: Create & deliver materials for the sales team and partners, including sales training, presentation materials, solution briefs, FAQs, and battle cards that help drive solution adoption and create sales excitement & success.
Additional Desired Attributes
Must be based in San Francisco, CA or Bay Area.
7+ years of technology marketing and team management experience.
People-focused leader with the ability to build and mentor talented, collaborative teams; develop people; and link performance to overall business objectives.