• Announcement: BehavioSec® is now part of LexisNexis® Risk Solutions    Press Release >>

Marketing Content Director/Manager

BehavioSec is the industry pioneer and tech leader in behavioral biometrics.  Behavioral biometrics allows companies to track how real humans type, swipe and engage apps and digital services to ensure the digital identity logging into your stuff is actually you.   And we do it in a way that protects your privacy, while making it easier for businesses to use, combat fraud, and stay compliant with important laws, like GDPR.

As a Series B startup founded in 2008 in the Nordics and headquartered in downtown San Francisco, we’ve already got large, brand-name enterprise customers.  We have marquee investors like ForgePoint Capital and Cisco. And our innovation has been recognized in the industry as a 2012 Gartner Cool Vendor and RSA Innovation Sandbox Finalist.

 

We are looking for an experienced Sr. Content Marketing Manager to join our team. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!

This position will act as an invaluable resource for BehavioSec’s growth. The Marketing Content Manager is responsible for developing, managing, and directing BehavioSec’s global content, one that unites inter-industry relationship building, unified marketing and messaging platform, and strong sales enablement structure. Your role is invaluable to develop a consistent brand identity for a company and establish its online presence.

This role oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. The Marketing Content Manager will work aside and collaborate with Product Marketing, Field Marketing, and the rest of the team to provide and build the marketing content strategy. Managing content creation, and creative campaign development. This position needs an analytical, yet creative, talented writer and content curator. The Marketing Content Manager knows how to present ideas in a simple, straightforward, yet creative manner, so it appeals to our audience. At the same time have just enough personality to keep it engaging.

The role includes curating content for inbound, outbound and marketing initiatives to enhance brand, thought leadership, awareness and demand gen. Ability to multi-task, wear multiple hats, and manage changing priorities, meet self-imposed deadlines with a positive attitude in a fast-paced environment is essential. A self-starter, deadline-oriented with minimal need for supervision or regular direction.

 

Duties and responsibilities:

   Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver bottom-line results.

   Collaborates across internal stakeholders to deliver an effective content marketing strategy and editorial plan to meet the business objectives and prioritize accordingly.

   Create the content our audience is looking for and then optimize the path to conversion.

   Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

   Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why.

   Guide social media content to help grow our followers, engage and retain them and ultimately convert to leads, customers, fans and promoters.

   Measure and optimize content programs on a regular and ongoing basis.

   Develop and oversee content strategies and calendar to help drive the company brand, educate prospects through every phase of the funnel and drive lead generation goals.

   Work with team to manage and craft key messaging documents, personas, ICPs, and messaging framework and key messaging guides, tone and style guides.

   Serve as editor for all content to ensure quality, clarity and consistency.

   Stay updated on industry trends and adjust the content strategy as needed.

   Elevate industry conversation by developing content tailored to campaign objectives that can aid audiences internally and externally to better understand differentiators and value propositions.

   Collaborate across different teams including support, customer success, sales, data science, and development to create the best content as they all have a unique view of the product, ideal marketing persona, and customer feedback.

   Collaborate with team to develop promotional concepts.

   Collaborate with the team for winning campaigns, events, email marketing, and thought leadership.

   Guide, mentor and collaborate with team for digital content to ensure high click-through rates, and conversions.

 

About You

The Content Marketing Manager job description should contain the following requirements and qualifications:

   An exceptionally talented writer and content curator

   BA/BS degree in English, communications, journalism, or equivalent working experience

   5+ years of experience in producing and managing content with channel- specific knowledge

   Experience with creating compelling messages for different target demographics

   Experience in producing smart CTAs according to the visitor lifecycle stage

   Editorial mindset that seeks to understand what audiences consume and how to create it

   Creative thinker who considers the copy and how the content makes the reader feel and act

   Good time-management skills and self-starter

   Strong interpersonal and communication skills

   Ability to work independently and collaboratively

   Critical-thinker and problem-solver

   Eager to learn new concepts and ideas

   Project management skills and attention to detail

 

Why Us

   Great momentum. Named as Gartner Cool Vendor – Reviewed in Gartner Peer Insights – 300% growth rate in 2020 – Stakeholder in the 17th annual National Cybersecurity Awareness Month – Series B with top investment firms like Forgepoint, Capital ABN AMRO, Conor Ventures, and Octopus Ventures

   Work that stays at home.Some positions are fully remote – flexible work schedules

   Work-life balance. Generous and flexible PTO plan and competitive, local benefits plan

   Financial confidence. Competitive compensation, bonus, and equity plans

 

Please send your application to careers@behaviosec.com.